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“You hit the trends that everyone else is doing to go viral, but at the end of the day, people want to see something unique," says Holder. Tip #1: Bring something unique to the table I recently sat and chatted with Holder, who was was kind enough to offer some gems from his own personal experiences that can provides the rest of us with practical points for growing a following as an independent musician, or entrepreneur of any kind, in an oversaturated industry. He then worked on his sound as an original artist for over a year before releasing anything for his fans, making his debut to all major streaming platforms earlier this year with the singles "100 Rounds" and "I’ll Be Alright." The former alone amassed in excess of 10 million streams across all platforms in the months following its release. Initially, Holder just released covers to feel out his audience. Making the transition from being a “TikToker” to relevance in the music industry hasn’t been easy. Growing up in a small town in Texas called Alvarado, with a population of fewer than 5,000 people, didn’t help his situation.
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Inspired by watching the trajectory of other big-time artists like Justin Bieber, Holder knew he wanted to pursue a career in music but had limited access to resources early on. Aside from being a “sports junkie” in his youth, Holder has had a passion for making music for as long as he can remember.